Thursday, June 11, 2009

Media Spin on Foreclosures: Pick Your Headline

Ok, lets play the media spin game, you get to choose the headline. Which would you choose, and why?

a) "Foreclosure Increase Smallest in Three Years"
b) "Foreclosures Fall 6 Percent"
c) "Foreclosures Rise 18 Percent"
d) "Foreclosure Filings at Third Highest Ever"

Incredibly, they are all true, to wit: a) the year over year percentage increase, from May 2008-2009 is smallest in 3 years, b) they fell 6% from their all-time high of last month, c) they have risen 18% month to month since last year, and d) speaks for itself, and is the most truthful and relevent point of them all: the foreclosure flood is larger than ever in the last three months.

Do you think it is an accident that all the media headlines sound like A or B, chosing to mislead with percentages?

Here's my headline for the day: "Media Reality Distortion Sees Record Increase, More Credibility Lost"

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